Marketing and Advertising Workshop English
(Level B1/B2 des GeR**) Unsere Workshops haben ein Baukasten-Prinzip. Sie selbst wählen aus den angegebenen Themen und gestalten ihren Workshop selbst. Für 5 UE* wählen Sie drei Bausteine! Baustein 1 - Introduction jobs and responsibilities, corporate identity, logos, branding Baustein 2 - Finding the Customer market research, customer profiles, data collection, a telephone survey Baustein 3 - Planning a Marketing Strategy the marketing plan, the five Ps, pricing and positioning strategies Baustein 4 - Creating Ads the AIDA model for advertising, working with an ad agency, advertising channels Baustein 5 - Marketing Tools distribution channels, types of discounts and retailers, telemarketing, direct marketing Baustein 6 - Presenting Your Public Face public relations, websites as a marketing tool, sponsoring, effective press releases